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Search Engine Optimisation (SEO) for tourism businesses – Part 2

Date 04 August 2021
Time 11.30am
Venue Online
Organiser VisitScotland


About the Event

If you joined part one of this two part series you will have learnt how search engines work, and how to find the keywords people are searching for.

In part two, these keywords will be put to work. You'll be shown:

  • How to map your keywords and exactly where you should be using them on your site and throughout your content
  • How to take a deeper look into Google my Business, how to optimise your page and also how to create links to your site and why you need them
  • How to use Google Search Console and Google itself to implement a simple, six step plan to bring everything together giving yourself the best chances to increase your position in search results
  • How to avoid penalties on your site, how to check for them and how to keep up with what’s going on in the world of SEO

This is a joint VisitScotland and DigitalBoost event which is funded by Digital Scotland and delivered by Business Gateway.

Register online