Skip to content

Integrating offline and online activity

Date 23 August 2022
Time 15:00 - 16:30
Venue National Library of Scotland, George IV Bridge, Edinburgh EH1 1EW
Organiser Scottish Heritage Social Media Group (SHSMG)


About the Event

Do you use social media to promote Scottish history, heritage, archaeology, museums or archives?

Join Scottish Heritage Social Media Group's (SHSMG) free event to talk with people in similar roles, share your social media insights, ask questions and pick up practical tips.

For SMSMG's first in-person event since 2020, we'll be hearing about 'Treasures of the National Library of Scotland' from Beth Cochrane (Events & Learning Coordinator), Alice Heywood (Digital Learning Officer) and Stewart Hardy (Marketing Officer) at the National Library of Scotland.

This new permanent exhibition provides a unique insight into Scotland’s history, culture and people and its place in the world. It features objects from early printed books to video installations, and from maps and medieval manuscripts to passports and letters. The team also worked with Neu! Reekie!, a prize-winning literary collective, to invite artists, writers, musicians and filmmakers to create new work inspired by Library treasures.

During this event, Beth will talk about the process of commissioning the creative works, many of which were then translated to social media. She’ll also discuss how their audience is reacting to in-person vs online events with their Library Late event as an example. Alice will then chat about the Smartify app which was designed to enhance the Treasures gallery experience through a multi-layered guide to the items on display. Stewart will discuss marketing the exhibition through social media more generally, including what went well when he invited content creators to the Library and what he’d do differently next time.

After the short presentation, there'll be time for a Q&A and general discussion.

Register online