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Developing Creative Partnerships - Intermediate Course

Date 22 September 2021
Time 9.30am
Venue Online
Organiser Arts & Business Scotland


£80 + VAT for Arts & Business Scotland members


£100 + VAT for non-members

About the Event

This brand-new course provides a comprehensive training opportunity to deepen your knowledge of corporate fundraising. The course includes practical training on critical skills for sponsorship including effective prospecting, securing a sponsor, and delivering a partnership ready for renewal.

This is for you if you are already a fundraiser in the cultural sector, delivering sponsorship in particular, and would like to develop your skills. You may have already attended the introductory course in Developing Creative Partnerships and are looking for the next step. 

The course will be run over 2 sessions taking place on the following dates:

Wednesday 22 September 9:30 – 12:30

Thursday 23 September 9:30 – 12:30


The course will cover:

  • Finding new partners
    • Building and cultivating a qualified pipeline
    • Planning and budgeting benefits
    • Cultivating prospects for pitching
  • Securing a partner
    • How to present your offer
    • Negotiating without compromising
    • Contracting and launching for success
  • Account management
    • Planning a partnership for renewal
    • Managing expectation on both sides
    • Securing renewal

At the end of the course you will have a toolkit of key skills, tactics and knowledge to support your corporate fundraising all the way from prospecting to renewal. This course will give you the tools to build strong and lasting relationships.


About the trainer 

Alice Samtoy is a corporate partnerships expert with significant experience in creating business partnerships for the cultural sector. With over £8m in partnerships value delivered, 14 years of industry experience, and three academic degrees, she has deep professional knowledge and expertise in creating meaningful, creative and innovative partnerships between companies and arts organisations. 

Alice believes that effective corporate-arts partnerships can deliver exceptional results, that the power of the arts to transform people’s lives can be powerfully amplified with the support of a strong corporate partnership. She works with companies to give them the tools to create high-performing and rewarding arts partnerships.

Before launching her consultancy, Alice worked for major institutions such as the National Theatre, the Barbican Centre, English National Opera, the Royal Philharmonic Orchestra, the City of London Festival and the Royal Scottish National Orchestra.

Register online