Skip to content




Museums are inspiring. Museums are fun. Museums tell stories. Museums make you think. #MuseumsSparkJoy

In the run-up to International Musuems Day (#IMD2019), we want to spark the imagination of social media users and the press alike. We want to reflect the fun, inclusive, and personal nature of museums, highlighting their positive place in people's lives.

We're working with regional and national press to generate coverage around the campaign and will keep you updated on our progress.

We've re-named our Festival of Museums social media accounts (Twitter and Facebook) @MuseumsSpark. All social media activity will have the #MuseumsSparkJoy hashtag and we're keeping the message for year one simple: we are encouraging the public to post images, GIFs, videos, thoughts, and memories of how museums spark joy in their lives.

Activity will be happening on Thursday 16 May, so pop it in your diaries! Unsure how you can take part? Read our handy guide on our website. 

Published 08 May 2019