About the Event
Can we afford to be commercial? Can we afford not to?
This one-day workshop training event will support rural museums and heritage sites take a close look at the challenges and opportunities of running commercial activities, specific to their organisation and rural location, with a strong diagnostic approach.
The workshop is open to anyone working or volunteering in a museum or heritage organisation where there has been thinking and discussion about starting, reviewing and/or further developing commercial activities and driving earned income.
The outcomes from the session will include:
- A framework Commercial Plan for your organisation
- Exploring the creative commercial of collections and sites
- Greater awareness of opportunities to work collaboratively and develop business partnerships
- Greater understanding of sources and resources that can help access advice, funding and marketing for commercial development and activities.
The facilitator for this session will be Ruthanne Baxter. Ruthanne is currently Museums Services Manager for the University of Edinburgh and has over 15 years’ experience developing income generation activities in heritage settings, in both rural and city locations.
Ruthanne is regularly invited to deliver presentations at industry conferences and events. Recent presentations have included Oxford Inspires Conference, Building Capacity: Heritage Resilience, and the Association of Independent Museums Conference, Welcoming a World of Visitors: Developing International Visitors and Travel Trade at Heritage Sites.
In 2016, Ruthanne was selected as a finalist for the prestigious VisitScotland Thistle Awards, Regional Ambassador Award, recognising individuals who have made an outstanding contribution to tourism in Scotland.
There will be a lunch break from 12.30-1.30pm, but this will not be provided. You are welcome to bring your own or visit another local establishment.
Click below to email John Campbell, Skills Development Manager, and reserve your place.Register online